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100% Natural Products

i Our products are made with natural fibres to enhance comfort and breathability for a healthier home.

Family Owned Australian Business

i We are proud to be a family owned and operated business for over 35 years.

Organic

A NEW ERA OF BATH AND BEDROOM ESSENTIALS CREATED FOR A HEALTHIER YOU

Choosing the perfect sheets and towels for your home is made easier with the new Pure Zone Plant Dyed Collection. Over 35 years in the business, Pure Zone has mindfully curated a new range of bed linen and towels, that maintains their ethos of superior quality combined with affordability. The range utilises a new technology, believed to be a first in the Australian market place, that is not only positive for the environment, but also for our sensitive skin and our homes. The collection includes a range of sheets sets, quilt cover sets and towels, manufactured using a unique plant-dyeing process which is chemical free and uses colour derived from plants, herbs or vegetables. No chemicals are used to create the colour, just natural plant extracts. The benefits are plentiful, ranging from anti-bacterial, hypo-allergenic and a truly healthier product for you and your home. Pure Zone is a family owned brand, with an online and retail stores. Textile and manufacturing is in their blood, spanning back three generations. Products are designed in Australia for the Australian consumer and environment, so this new collection hits the mark for consumers looking for affordable, ethical and organically manufactured products.

SO HOW DO WE CREATE COLOUR FROM PLANTS?

Colour is naturally extracted from plants, which is different to general dyeing practices which use conventional colour dyes and processes. With this new process, the colour is derived from different herbs, plants or vegetables to create specific colours which are all chemical free. This plant dyeing process originated back in early China, and involved four basic steps of Boil, Ferment, Isolation and Dyeing. As time moves on, the basic principles of this ancient practice along with modern technology, assists to achieve a superior result. You select the right herbs, plants or vegetables that have an excellent degree of good colour fastness (so colour is not lost through the washing process) and then extract the pigment to create a natural dye. (For further information refer to ‘Pure Zone Colour Reference’ file)

ORGANIC COTTON AND SILK

The Pure Zone range of bed linen is made of 97% organic cotton and 3% silk. The organic cotton is 100% certified organic, grown and sourced ethically, with no chemicals used in the process. Silk is added to the process as it successfully absorbs plant colour derivatives. The plants are absorbed in water to create the colour. Once the water is coloured, the silk fabric is dipped to absorb the colour. The plant dyed silk is then woven into the organic cotton to create the finished fabric. The entire process uses no chemicals on the fabric, providing a hypo-allergenic and purely organic product to the end consumer. The range includes Sheet Sets (Fitted Sheet and Flat Sheet plus Pillowcases), Quilt Cover Sets (quilt cover and pillowcases) and Towels (Bath Sheet, Bath Towel, Hand Towel and Face Washer) all plant dyed.

ORGANIC PRODUCTS

WHAT PLANT EXTRACTS ARE USED TO CREATE PURE ZONE PLANT DYED COLOURS?

There are 4 colours available in the new bedlinen collection and 5 in the towels, which have been derived carefully and with a conscience from a range of herbs outlined below. All colours deliver longevity and durability, along with softness comfort.

Bedlinen

PINK:Safflower and Madder (Chinese name: hong hua and qian cao) The function of these herbs assist with lower levels of inflammation, skin sensitivity and Madder’s roots make a bright red dye that does not fade. BLUE:Radix (Chinese name: ban lan gen) The function of this herb assists with regulating body temperature. GREEN:Tumeric and Radix (Chinese name: jiang huang and ban lan gen) The function of these herbs assist with stagnation of Qi and Stasis, clearing blood, detoxifying and encouraging rest. GREY:Myrobalan and Tea (Chinese name: he zi and cha ye) The function of these herbs are hypoallergenic and assist in keeping the body cool, assisting with temperature control when sleeping.

TOWELS:

ECRU:Chestnut shell (Chinese name: Banli Ke). There are multiple health benefits of this herb ranging from anti-ageing, healthy skin and increased energy levels. BLUE:Indigowoad Leaf (Chinese name: Da Qing Ye). The function of this herb helps to regulate body temperature and reduce heat. GREEN:Silkworm extract (Chinese name: Can Sha). The function of this herb is to warm the blood and body. PINK:Herbal Shellac (Chinese name: Zi Jiao). The function of this herb is for colouring. Herbal Shellac is a natural resin and can assist in creating light colours. TAN:Tea Tree Fruit (Chinese name: Chashu Guo). The function of this herb is to help reduce blood pressure, creating a calming effect.

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