Blog

Back to Our Roots: The Heritage of Pure Zone's Plant-Dyed Bedlinen. Back to Our Roots: The Heritage of Pure Zone's Plant-Dyed Bedlinen.
by Lisa Levi November 20, 2024
At Pure Zone, every collection we create is part of a legacy—a story of sustainability, craftsmanship, and family heritage. With the launch of our new Plant-Dyed bedlinen collection, we’re celebrating a return to our roots. To explore this journey, we sat down with Peter Hoffmann, who first founded Pure Zone's mission of eco-friendly bedding in the 1980s. Now led by his daughter, Lisa, Pure Zone has remained a family business dedicated to quality and sustainability, staying true to the principles Peter instilled.
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Where Do Our New Organic Plant-Dyed Hues  Come From? Where Do Our New Organic Plant-Dyed Hues Come From?
by Lisa Levi October 02, 2024
We’ve always had a deep connection with nature and sustainability. Our newest Plant Dyed Organic Bamboo Silk collection, featuring natural plant-dyed hues, showcases this dedication to eco-friendly craftsmanship. But where exactly do these beautiful colours come from?Let’s explore the plants behind these shades.
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How Our Plant Dyed Organic Cotton Sheets Are Made How Our Plant Dyed Organic Cotton Sheets Are Made
by Lisa Levi August 26, 2021
We're head over heels with our Plant Dyed Organic Bedlinen range and all the benefits it brings to our health, our homes & the planet. So much goes into making sure our plant-dyed range is crafted ethically, organically and completely free from chemicals to help you get the best night’s sleep. Here’s how it's done...
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